Brisbane is not one childcare market. It is a patchwork of very different ones. A boutique centre in New Farm, a long day care service in Sunnybank, a new centre in Yarrabilba and a family-owned service in Aspley are all “Brisbane childcare”, but their families research differently, worry about different things and respond to different messages. A plan that treats the whole city as one audience usually speaks clearly to nobody.

This guide brings together everything ChildCare Marketing has written about marketing childcare centres across Greater Brisbane. It covers who Brisbane parents are, what is different about each part of the city, and the channels that fill places. It finishes with a local area marketing playbook you can work through ring by ring. Use the contents list to jump to your area or channel.

Contents

Who Brisbane parents are in 2026

Greater Brisbane has around 2.7 million people and is growing fast, much of it through interstate migration from Sydney, Melbourne and Canberra. Three patterns shape childcare marketing.

Interstate arrivals expect digital service

Families from other capitals are used to digital enrolment, app-based communication and regular photo updates. They arrive without local networks, so they rely heavily on Google, reviews and your website. Many are actively looking for community. Many are also unfamiliar with Queensland school terms and kindergarten, so explaining these clearly is an easy way to be more helpful than competitors.

Dual-income families are the core market

More than seven in ten Brisbane families with children under five have both parents working, and for most this is economic necessity. The messages that matter to them are extended hours (such as 7am to 6pm), school holiday care, transparent fees with no surprises, online enrolment and easy drop-off on the commute.

Age, income and culture differ sharply by area

In inner suburbs such as New Farm, Paddington, Bulimba and South Brisbane, first-time mothers are typically in their mid-thirties: educated, financially established and willing to pay for quality. In the outer suburbs and growth corridors, families are younger, often first-time parents, and more price-sensitive. Many mix grandparents, family day care and long day care. In high-income suburbs, lead with values and philosophy. In middle-income suburbs, balance quality and value. In growth areas, lead with affordability, flexibility and how the Child Care Subsidy (CCS) works.

Brisbane’s cultural communities also cluster. Chinese and Korean families are concentrated around Sunnybank, Sunnybank Hills and Greenslopes. Indian professional families are growing in Toowong, Indooroopilly and Clayfield, as well as Logan Central and Waterford. Pacific Islander families are strongly represented in Logan Central, Woodridge and Kingston, and Middle Eastern families in outer western growth areas such as Karalee and Plainfield. Reflect your own community mix honestly in your profile, website and ads: staff languages, cultural celebrations and testimonials from families of the same background.

The 2032 Olympics effect

Olympic infrastructure is already moving families. Cross River Rail stations at Bowen Hills, Fortitude Valley, South Bank and Dutton Park have spurred new housing, and young professional families are moving into Fortitude Valley, South Bank, West End, Newstead, New Farm and the Kelvin Grove corridor. Expect strong demand and rising fee tolerance there, plus families relocating for Olympic projects. Revisit your catchment map as new transport links change commute patterns. The ABS Census portal lets you check income, family structure and diversity for your own small area. For the national context, see the five structural drivers behind Australia’s childcare occupancy decline.

How Brisbane parents choose childcare

Most Brisbane parents start looking three to six months before they need care, and many planning a return to work start 12 to 18 months ahead. The journey runs from a Google search, to reviews on your Google Business Profile, to your website, to Facebook groups and word of mouth, and finally to a tour. By the tour, the decision is often already made. A centre that ranks well but has a weak website and few reviews loses enquiries. A centre with a great reputation but poor visibility is never found by newcomers.

What parents weigh up:

  • Proximity: the top factor everywhere. Families want care within 10 to 15 minutes’ drive.
  • Quality and staff: qualifications and staff continuity.
  • Outdoor space: far more important in subtropical Brisbane than in the southern capitals.
  • Cost: much more important in Logan and the growth corridors than in the inner west.
  • Philosophy, flexibility and communication: their weight varies by segment.

Standing out against the chains

Competition is uneven. Inner suburbs such as New Farm, South Bank and Fortitude Valley can have 20 or more centres within 5km, and North Side parents often choose between 10 and 15. New suburbs such as Yarrabilba and Flagstone may have only two or three. In dense areas you compete on brand and differentiation. In new suburbs you compete on convenience and being first.

Goodstart, Guardian, G8/Nido and Only About Children hold a large share of the market and have bigger budgets. They also feel corporate to many parents and attract critical reviews. Independents win on authenticity, speed and community, and Brisbane parents increasingly look for “the right fit” rather than the biggest name. Pick one clear point of difference and use it everywhere, from your website headline and profile description to your review replies. Options include:

  • A distinct curriculum, such as Montessori, Reggio Emilia or forest school
  • Community links, such as playgroups and First Nations cultural programs
  • A distinctive family experience, such as small groups, flexible hours or bilingual learning
  • Shared values, such as sustainability, gardening or animal care

If your NQF rating is Exceeding, feature it on your homepage, profile, ads and email signature. If it is Meeting, lead with your program and people instead. Once a year, spend four to six hours per suburb reviewing competitors’ map listings, reviews, social pages and ACECQA ratings, and record what you find in a spreadsheet.

Inner Brisbane: New Farm, Fortitude Valley, Windsor and Kelvin Grove

The inner city (New Farm, Teneriffe, Newstead, Fortitude Valley, Windsor, Kelvin Grove, Paddington, Red Hill and West End) is Brisbane’s most demanding and most valuable market. Parents are highly educated, often started families later, rent more than elsewhere, and hold strong environmental and inclusive values. LGBTQ+ families are a visible part of the community. Fee tolerance is the highest in the city, and so are expectations. QUT Kelvin Grove brings academic and student families, and the major hospitals bring healthcare workers who need flexible care.

  • Position as “a village in the city.” Many parents feel isolated in high-density living. Show community, outdoor play and connection to nature.
  • Go Instagram-first. Inner-city parents discover centres on Instagram before Facebook. Post real moments in natural light, and invest in a photographer who captures genuine learning, because these parents judge partly on how a centre looks.
  • Tailor by neighbourhood. New Farm and Teneriffe suit a boutique, Reggio-inspired message. Fortitude Valley suits flexible, inclusive, progressive care. Windsor suits quality with nature connection. Kelvin Grove suits quality that is affordable for the postcode.
  • Justify premium fees with substance: small groups, long-serving educators, a visible philosophy and a beautiful outdoor space.
  • Partner locally. Approach hospital HR teams with a staff offer, and host QUT early childhood practicum students, which also helps recruitment.

The North Side: Chermside, Aspley, Nundah and Kedron

The North Side is a set of distinct segments:

  • Aspley and Chermside: established owner-occupiers, often local for 10 to 15 years, who prioritise quality and safety over price and rarely change centres. Message: local, trusted, experienced staff, easy drop-off near Westfield Chermside.
  • Nundah and Kedron: younger, more transient renters and professionals. Message: flexible hours, modern facilities, close to transport.
  • Zillmere and Boondall: more migrant families from China, India, Vietnam and the Philippines. Message: multilingual staff, cultural celebration, strong school transitions.

The market is saturated with Guardian, Goodstart and many independents, so vague positioning makes you invisible. Large parent Facebook groups such as North Brisbane Mums are a key source of recommendations, followed by Google and word of mouth, so be present in all three. Westfield Chermside and the Prince Charles Hospital precinct are natural partners. Cross River Rail is expected to make Nundah and Kedron stronger commuter hubs, so position yourself now. North Side families are loyal once they trust you.

The South Side: Sunnybank, Mount Gravatt, Carindale and Springwood

Sunnybank is the centre of Brisbane’s Asian-Australian community, with large Chinese, Korean and Vietnamese populations. Many families see education as the pathway to success and will pay more for a centre that takes learning seriously. Mount Gravatt has younger professional owner-occupiers. Carindale has affluent, established families. Springwood and Daisy Hill are growth areas with price-conscious first-home buyers. Garden City Westfield is the main community anchor.

  • Use families’ languages and channels. Post in English plus Mandarin, Vietnamese or Korean where relevant. Translate tour materials, and use WeChat and KakaoTalk groups.
  • Run a multilingual Google Business Profile. Welcome reviews in parents’ preferred languages and reply in the same language.
  • Show outcomes. Explain your school-readiness program and transition planning concretely.
  • Celebrate Lunar New Year, Tet and Chuseok, and build relationships with community leaders.
  • Position by segment. Carindale suits premium and boutique. Sunnybank suits culturally responsive and outcomes-led. Springwood and Daisy Hill suit modern, convenient and affordable, with postcode-targeted ads for searches such as “long day care Daisy Hill”.

The western suburbs: Indooroopilly, Kenmore, Fig Tree Pocket and Springfield

Indooroopilly and Kenmore are among Brisbane’s most affluent family areas, home to established professionals, university staff and private-school families. Many choose childcare with a future school in mind, so make your kindergarten transition and school-readiness approach clear. Philosophy-led programs, enrichment such as music and languages, and a presence at local markets and school fetes all build trust.

UQ families include international researchers who often need care within two to three weeks of arriving. Partner with UQ’s HR and international offices, prepare materials in common languages such as Mandarin, Spanish and Japanese, and offer flexible short-term enrolment and a transition package.

Springfield Lakes, one of Queensland’s largest master-planned communities, draws young dual-income families constantly, and the corridor keeps extending into Augustine Heights and Redbank Plains. Reach newcomers through real estate agents, welcome packs and ads aimed at recent movers, and lead with value and clear CCS explanations. Against shiny new competitors, sell what they cannot yet show: settled staff and a proven track record.

Fig Tree Pocket and Brookfield attract semi-rural lifestyle families who value nature-based learning, small community-feel centres and animal care. Lead with relationships rather than corporate polish.

The west is well served overall, but high-quality centres with genuine local roots are still underserved. Suburb landing pages with local testimonials help you show up in each area.

Growth corridors: Moreton Bay, Ipswich and Logan

Three local government areas drive most of Brisbane’s growth, and Queensland Government projections are backed by housing approvals already in the pipeline:

  • Moreton Bay: Narangba, Caboolture, Burpengary, Griffin and Mango Hill grew 15 to 20 per cent over five years. Projections point to more than 60,000 additional residents by 2031.
  • Ipswich: the Springfield Lakes, Ripley, Redbank Plains and Collingwood Park corridor attracts young families seeking affordability. Projections point to more than 40,000 additional residents by 2031.
  • Logan: Yarrabilba, Flagstone and Marsden have the steepest trajectory, with more than 80,000 additional residents projected by 2031.

New estates usually open without childcare, and centres tend to follow 12 to 24 months later. Yarrabilba is a 7,000-plus lot estate with only a couple of nearby centres, and Springfield Lakes and Burpengary–Mango Hill show similar gaps. The first good centre often becomes the default choice, and you typically have a 12 to 18 month window before competitors arrive. To launch:

  • Build visibility and soft enrolments before the estate is finished.
  • Set up your Google Business Profile immediately.
  • Approach the developer. Childcare helps sell lots, and some developers offer rent concessions or fit-out support to anchor tenants. Offer display village information sessions and event sponsorship.
  • Show up at early community events. In new estates families meet quickly, and every enrolment becomes an ambassador.

Moreton Bay suits operators comfortable with commuter families, Ipswich suits those targeting affordability-conscious families, and Logan suits operators who can fund rapid scaling.

Logan, Yarrabilba and Flagstone

Logan City (including Logan Central, Woodridge, Kingston, Marsden and Waterford) is Queensland’s most culturally diverse region. It has significant Samoan, Tongan and Fijian communities and growing Indian and African communities. Families are younger and more price-sensitive than in the inner west, but employment is high and both parents often work. Established suburbs such as Logan Central are often oversupplied, while new estates are undersupplied.

  • Language access: materials in Samoan, Tongan, Hindi and other key languages, and bilingual staff at enrolment.
  • Facebook first: many Logan families research on Facebook before Google.
  • Community leaders and churches: these influence decisions more than advertising does. Have the director attend events in person, not just a branded stall.
  • Affordability up front: explain the CCS (many families underestimate their eligibility), offer weekly, fortnightly or monthly payments, publish fees and price holiday care competitively.
  • Transparency and mobile access: many families are new to Australian childcare and use only their phones, so explain routines visually and make enquiring easy by phone.
  • Community ambassadors: give fee credits to families who refer others.

In Yarrabilba and Flagstone, young first-home buyers arrive every year. Present a new centre as modern and purpose-built, partner with real estate agents and new-home handover teams on welcome packs, run Google Ads on “childcare Yarrabilba” and “childcare Flagstone”, and reply to every enquiry within 24 hours.

Google Business Profile and local SEO

When a Brisbane parent searches “childcare near me” or “childcare [suburb]”, the three local map results decide who is seen first. Your Google Business Profile (GBP) is your most valuable free marketing asset. See why your childcare centre needs a Google Business Profile in 2026 for the fundamentals.

GBP checklist

  • Claim and verify the profile, and use your real trading name. Adding keywords that are not part of your name breaches Google’s guidelines.
  • Choose the childcare category that best fits as primary, then add secondary categories such as preschool.
  • Keep the address, phone, hours and website accurate and consistent everywhere online.
  • Write a 150 to 250 word description covering your philosophy, community and NQF rating.
  • List your services and attributes, and add a 30 to 60 second video walkthrough.
  • Post two to four times a month, always with a photo and a call to action, such as a seasonal program, an educator spotlight or an event.

Lead your photos with outdoor space (shade, water play and gardens), then add learning spaces, educator interactions and events. Use real photos only, and add a few new ones each month.

Reviews

Quantity, recency and replies all count. A centre with 30 or more reviews usually outranks one with five, and in competitive inner suburbs aim for 50 or more. Ask personally at natural moments, such as a room transition or a great first week, and send a direct link. Four to six new reviews a month is a realistic target. Reply to every review within 24 to 48 hours. Respond to criticism calmly and invite the family to talk directly.

How local ranking works

Google weighs relevance, distance and prominence (reviews, links and mentions). In spread-out Brisbane, distance does much of the work, so a good Chermside centre will outrank a better-known Indooroopilly centre for a Chermside parent. If time is short, spend most of it on GBP, because most enquiries come from map and “near me” results.

Suburb pages, content and links

  • Suburb landing pages: create one for each suburb in your real catchment. Cover why local families choose you, nearby parks and schools, directions and local testimonials, and link the pages together.
  • Keywords: target “long day care [suburb]”, “early learning [suburb]”, “best childcare [suburb]”, cost and enrolment questions, and your postcodes.
  • Local content: the chains publish generic content. Write “New to Paddington? Your childcare options” or “A day in the life at our Newstead centre”, and link related articles together.
  • Citations: get listed in Brisbane City Council, Moreton Bay and Logan council community and library directories, chambers of commerce, school transition lists and parent associations.
  • Technical basics: a fast mobile site, HTTPS, LocalBusiness and FAQ structured data, and a sitemap submitted through Google Search Console.

A realistic roadmap: optimise GBP in month one, build your top three suburb pages in months two and three, then publish one helpful article a month. Most centres can rank first or second for their core suburb within 6 to 12 months.

Google Ads reaches parents at the moment they search, but Brisbane’s sprawl rules out a single citywide campaign. See how to use Google Ads for childcare enrolment for the general setup.

AreaIndicative CPC
Inner Brisbane (New Farm, Paddington, Teneriffe, South Brisbane)$8 to $12
Inner ring (Bardon, Red Hill, Kelvin Grove, Bulimba)$4 to $8
Outer ring (Rochedale, Underwood, Capalaba)$2 to $5
Ipswich and growth areas$1.50 to $3

These ranges shift each quarter. Judge each campaign on cost per tour booked rather than cost per click.

  • Structure by ring. Run ad groups for your own suburb (highest bids), adjacent suburbs within about 2km, the 4km ring and the 8km ring (lowest bids). Use suburb-specific keywords and copy so you can see which suburbs convert.
  • Bid along commute corridors. The Pacific Motorway runs south towards Eight Mile Plains, Rochedale and Logan. The Ipswich Motorway brings families in from Springfield and Karalee. The Gateway Motorway links the north and south, and Gympie Road is the inner north’s main artery. Raise bids for suburbs on the routes your families drive to work.
  • Combine Search and Performance Max. Use Search for your core 1 to 2km. Use Performance Max to test outer-ring suburbs, then move proven ones into Search.
  • Target interstate movers with terms such as “moving to Brisbane childcare” and “relocating to Brisbane with kids”.
  • Time to the Queensland calendar. Demand peaks in January and ahead of each school holiday. Late in the year, target parents of three and four year olds about kindergarten. Check Google Trends monthly and lift budgets before the curve.
  • Track tours, not clicks. Cheap outer-suburb clicks sometimes book more tours than expensive inner-city ones.

Facebook and Instagram advertising

Google captures parents who are already searching. Meta builds the trust that makes them search for you by name. For organic content, see social media marketing for childcare centres.

Indicative Brisbane costs:

  • Inner city: cost per lead of roughly $40 to $80
  • Inner ring: $25 to $50
  • Outer suburbs: $15 to $35
  • Growth suburbs such as Logan, Ipswich and Springfield: $10 to $25

Retargeting website visitors is the cheapest audience everywhere. A sensible starting split is 40 per cent awareness, 40 per cent retargeting and 20 per cent lead ads.

  • Segment by area. Inner-city professionals respond to pedagogy, values and sustainability. Established families respond to community, reputation and outdoor play. South Side multicultural families respond to cultural respect and outcomes, so widen the age range to reach grandparents. Growth-area families respond to affordability and reliability. Use matching testimonials for each, and let Campaign Budget Optimisation favour what converts.
  • Use Brisbane-specific creative. Use 15 to 30 second Reels of outdoor and water play, short unpolished parent testimonials, and educator-led “this week we’re…” clips. Avoid stock images, and never show children’s faces without explicit consent.
  • Run lead ads and retargeting. Use a short lead form with a “Book a tour” button, and follow up every lead within 24 hours. Retarget all website visitors, engaged visitors and tour-page drop-offs, using objection-handling creative for the last group.
  • Post Reels organically two to three times a week, and invite local parenting creators with 5,000 to 50,000 followers to tour and share an honest impression.

Email marketing and lead nurture

Most centres have 50 to 200 old enquiries sitting in a spreadsheet or their management system. Those are real families who simply were not ready yet, and email is the cheapest way to bring them back.

  • Grow the list with a website guide (such as “10 questions to ask a childcare centre”), retargeting ads, every open day visitor, your GBP booking link and referrals.
  • Segment by suburb, child age and source. A New Farm parent wants philosophy, a Chermside parent wants convenience and outcomes, and a Sunnybank parent wants cultural responsiveness and school readiness. Infant enquiries want attachment and routines. Preschool enquiries want school readiness.
  • Set a cadence. Send a five-email welcome over 14 days, a weekly nurture email for eight weeks, a four-email re-engagement over two weeks for cold leads, and fortnightly updates for enrolled families.
  • Write like a person. Keep emails to 150 to 250 words, mobile-friendly and story-led, with real photos. Many parents read at the school gate.
  • Measure. Brisbane childcare emails typically open at 28 to 32 per cent and get 2 to 4 per cent clicks. Track tours and enrolments with UTM tags.

Pair email with Facebook so every lead moves through one funnel. See also marketing your childcare centre to local Australian parents.

Open days and tours

By the time Brisbane parents tour, they have usually narrowed their list to a handful. The open day’s job is to confirm the choice and secure the enrolment.

  • Timing: enquiries surge in February and after the mid-year break, so schedule open days just after school holidays. Spring and autumn are the most comfortable for outdoor touring. Avoid peak summer and the Christmas holidays. Pair a weekday 5 to 6pm session with a Saturday morning.
  • Promotion: post on GBP four to six weeks out. Create a Facebook event three weeks ahead and boost it with around $50 to $100. Post in parent groups (within their rules), email your database, run a $200 to $300 Google Ads burst in the final week, and build anticipation on Instagram.
  • Booking: offer online 30-minute slots through your management system or a scheduler, cap them at four to five groups an hour, and confirm with parking details.
  • The tour: start outside. Shade, water play and sun-safety routines can win or lose an enrolment in Brisbane. Indoors, show cleanliness, age-appropriate rooms and a visible philosophy.
  • Follow-up: send a thank-you text within two hours, optionally with a time-limited offer. Then email photos and an enrol link on day one, a parent story on day three, an invitation to visit on a normal weekday on day seven, and a personal call from the director on day 14.

Building a waitlist

Infant and toddler places are often tight in South Bank, Fortitude Valley, East Brisbane and West End, and new centres in Yarrabilba, Flagstone and Burpengary can fill within a year. Where scarcity is real, a waitlist proves demand and captures families 12 to 18 months ahead.

  • Create a waitlist page that states availability honestly, with a short form asking for the child’s date of birth and preferred start date.
  • Run a nurture sequence: a welcome straight away, a video tour at week two, testimonials and your rating at week four, a curriculum overview at month three, a transition guide at month six, and “your place is almost here” three months before the start date.
  • Mention your waitlist on your website, profile and in emails.
  • Build early-stage partnerships. Child health nurses keep informal lists of trusted services, so offer their team a tour. Approach maternity hospitals such as the Mater Mothers’, Holy Spirit Northside and the Wesley about new-parent packs, and offer antenatal educators a short “choosing quality childcare” session each term.

Word of mouth, referrals and reviews

Brisbane parents live in tight suburban networks, and a referred family arrives already trusting you. Referrals typically convert at two to three times the rate of cold enquiries.

  • Parent groups: join groups such as North Brisbane Mums, Southside Brisbane Parents and Inner Brisbane Parents, plus Logan, Moreton Bay and suburb groups and Nextdoor. Follow the rules, answer questions helpfully and let recommendations come naturally.
  • Playgroups: Playgroup Queensland’s local groups are full of parents planning care. Sponsor supplies or run an activity session.
  • Referral program: Brisbane parents tend to prefer service credits to cash, such as a free week for a successful referral. Track referrals in your CRM and honour rewards promptly.
  • Reviews from referrers: check in at week one, month one and month three, and invite a review with a direct link.
  • NPS: ask quarterly how likely families are to recommend you. Give promoters a referral card and call detractors to resolve concerns.
  • Newcomers: a “buddy family” program and partnerships with relocation services can make you the centre that interstate arrivals recommend to the next wave.

The Brisbane local area marketing playbook

Brisbane is low-density and car-dependent, and the river creates pockets that feel separate even when they are close on a map. Parents think in drive time, not kilometres, and a river crossing adds real and perceived distance. An 8km radius usually covers two or three suburb clusters, not a neat circle. Only advertise across the river if you can give parents a reason to cross, such as easy parking, access or something genuinely distinctive.

RingTypical share of enquiriesMain channels
1km: walkable core40 to 50%Letterbox drops, signage near shops, community noticeboards
4km: 8 to 12 minutes’ drive, often on the commute35 to 40%Schools and OSHC coordinators, child health clinics, GPs, kindergartens, clubs, fetes
8km: extended catchment10 to 15%GBP, local SEO, Google and Meta ads, Facebook groups

Put most of your budget into the 1km and 4km rings and run targeted 8km campaigns in peak seasons. In the 4km ring, build relationships with major employers: the Royal Brisbane, Princess Alexandra and Prince Charles hospitals, the Mater, the Wesley, the Queensland Children’s Hospital, QUT, UQ, Brisbane Airport and the Port of Brisbane. Offer staff rates and flyers for staff rooms. Use community events such as school fetes, local markets and Riverfire in September to collect enquiries.

  1. Map the three rings around your centre, adjusting for the river and main roads, and rank suburbs by priority.
  2. For the 1km ring, plan a letterbox drop, signage and noticeboard listings.
  3. For the 4km ring, list 5 to 10 schools, clinics, employers and community groups, and book introductions.
  4. For the 8km ring, complete your GBP, suburb pages and ring-based ad groups.
  5. Track every enquiry by source.
  6. Review quarterly and move budget to the channels that produce enrolments.

Most centres see a clear lift in local awareness and enquiries within three to six months of working the rings consistently.

Frequently asked questions

What is the most important marketing channel for a Brisbane childcare centre?

For most centres it is the Google Business Profile. Most parents start with a “near me” or suburb search, and the local map results decide who they see first. Ads, social media and email all work better once your profile is strong.

How far will Brisbane parents travel for childcare?

Usually 10 to 15 minutes’ drive. Expect around half your enquiries from within 1km and most of the rest from within 4km. Map your catchment by drive time, allowing for the river and main roads.

Should I market differently in Logan than in New Farm?

Yes. Inner-city families respond to philosophy, values, aesthetics and Instagram. Logan families respond to affordability, clear CCS explanations, flexible payments, Facebook, and trust built through community leaders and churches.

What does Google Ads cost per click in Brisbane?

Indicatively, $8 to $12 in the inner city, $4 to $8 in the inner ring, $2 to $5 in the outer ring and $1.50 to $3 in Ipswich and growth areas. Judge campaigns on cost per tour booked.

Is it worth opening early in a new estate like Yarrabilba or Springfield?

Generally yes. Childcare tends to lag housing by 12 to 24 months, and families stay loyal to the first good centre. Get your profile live early, work with the developer and attend early community events.

When should I run open days?

Just after school holidays, ideally in spring or autumn. Promote them four to six weeks ahead, offer weekday evening and Saturday sessions, and follow up within two hours.

How do I compete with Goodstart, Guardian and the other chains?

Do not try to out-spend them. Choose one clear point of difference and repeat it everywhere. Feature an Exceeding rating if you have one, build reviews and referrals, and publish content about your own suburb that generic chain content cannot match.

Get a marketing plan for your Brisbane centre

Every Brisbane suburb is different, and so is every centre. ChildCare Marketing can map your catchment, assess your Google presence and competitors, and set out the channels most likely to fill your vacancies.

Request your free childcare marketing plan or contact ChildCare Marketing.

Childcare marketing guides for other regions

Sydney · Melbourne · Perth · Adelaide · Canberra · Tasmania · Darwin & NT · Regional NSW · Regional Victoria · Regional Queensland · Regional SA · Regional WA

See how we helped Global Explorers and Niño Early Learning Adventures, or read how to increase childcare occupancy: a 12-month plan.

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