Integrated Online Marketing for your Early Learning Centre
The 5 Parent Stages of the Marketing Funnel to Increase Occupancy in your Early Learning Centre
Creating and managing your Marketing Funnel, using the latest data-driven marketing strategies, so you have a constant stream of new enquiries and enrolments to increase occupancy.
We aim to empower you, the manager/owner to be successful – by making marketing simple for you.
Great digital marketing is not all that complex. When you understand the simple core principles, you will feel more empowered to make informed decisions, and happier with your marketing investment and the results you achieve.
Whether you are a Child Care Centre manager or looking at a Child Care Centre for Sale – Child Care Marketing can help your Child Care Management team increase occupancy, so you can get on with doing what you do best – providing a rich, stimulating Early Learning experience for the children in your care.
Integrated Online Marketing for your Early Learning Centre
25
Steps to creating your own Parent Marketing Funnel to increase occupancy:
After many years of experience in successful marketing for Early Learning Centres, using our Google and Facebook Partner training, twenty five steps have consistently become very apparent, that successful Early Learning Centre Educators and Managers, need to develop to create a parent marketing funnel to increase occupancy.
If you are an Early Learning Service manager or educator – or if you are looking for a Child Care Business for sale, or starting a Child Care business – please ask yourself:- have you developed all these 25 steps to successful marketing.
Scroll through these steps below:
Online Presence
Create the online presence you need – Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Directories.
Review Sites
Create effective presence on review sites.
Google Position
Create the content and position on Google Search Results to beat your competitors.
Target Audience
Identify and contact all the parents with preschoolers close to your centre.
Social Media Strategy
Craft a smart social media strategy that is both effective and honours your brand.
Demographic Targeting
Target your advertising on the right age, parental status, income levels and language groups.
Geographic Targeting
Decide on how far from your centre you should advertise.
Device Targeting
Target your advertising mix on the devices your audience use - desktop, tablet, digital TV, mobile or voice search.
Keyword Targeting
Target your advertising on the keywords/phrases that are used in online search.
Gender Targeting of Advertising
Decide on effective targeting of mothers, fathers or both.
Online Content
Decide on your online content (e.g. topics, articles, blogs, posts etc.) to attract and engage.
Brand or Discovery Targeting
Decide on your focus - direct (i.e. your brand) searches or on discovery (e.g. childcare) searches.
Advertising Measurement & Optimisation
Decide upon key metrics to measure, report and optimise your advertising.
Advertising Benchmarking
Benchmark your advertising against world best practice.
Engagement
Focus on the social channel that your target audience best engages with you.
Reviews
Get more good reviews – respond to both positive or negative reviews.
Referrals
Get more referrals from current parents to new prospective parents.
Video
Use the most effective type and length of video for advertising.
Artificial Intelligence
Use Data Driven Marketing, Machine Learning and Artificial Intelligence to optimise your results.
Customer Relationship Management
Develop the most effective way to manage the contact records of enquiries right through to enrolments.
Reputation Management
Monitor, manage, protect and secure your centre’s online reputation in the community.
Email Marketing
Use the latest systems to manage email marketing automation and optimise your email comms.
Events
Use the latest systems to effectively communicate and promote upcoming centre events.
Tours
Use the latest systems to effectively communicate schedule, confirm, notify and follow up on tours.
Marketing Funnel
Create your Marketing Funnel to have a constant stream of new enquiries and enrolments to increase occupancy levels.
A Recent Case Study
