Integrated Online Marketing for your Early Learning Centre

The 5 Steps of the Marketing Funnel to Increase Occupancy in your Early Learning Centre

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Creating and managing your Marketing Funnel, using the latest data-driven marketing strategies, so you have a constant stream of new enquiries and enrolments to increase occupancy.

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We aim to empower you, the manager/owner to be successful – by making marketing simple for you.

Great digital marketing is not all that complex. When you understand the simple core principles, you will feel more empowered to make informed decisions, and happier with your marketing investment and the results you achieve.

Whether you are a Child Care Centre manager or looking at a Child Care Centre for Sale – Child Care Marketing can help your Child Care Management team increase occupancy, so you can get on with doing what you do best – providing a rich, stimulating Early Learning experience for the children in your care.

Integrated Online Marketing for your Early Learning Centre

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25

Questions every Early Learning Centre Manager should ask their Marketing Manager or Agency:

After many years of experience in successful marketing for Early Learning Centres, using our Google and Facebook Partner training, several important questions typically always get asked by Early Learning Centre Educators and Managers.

If you are an Early Learning Service manager or educator – or if you are looking for a Child Care Business for sale, or starting a Child Care business – ask yourself these questions.

Question
01
Online Presence
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Online Presence

What online presence do you need – Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Directories, You Tube Channel?

Question
02
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Review Sites

What review sites should you focus on and how should you manage reviews and responses?

Question
03
seo
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Google Position

What content and position on Google Search Results should you focus on – how do you beat your competitors?

Question
04
Target Audience
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Target Audience

How do you identify and contact all the parents with preschoolers close to your centre?

Question
05
Social Media Strategy
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Social Media Strategy

How do you craft a smart social media strategy that is both effective and honours your brand?

Question
06
demographic targeting
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Demographic Targeting

What age, parental status, income levels and language groups should your advertising target?

Question
07
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Geographic Targeting

How far from your centre should you advertise?

Question
08
device type
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Device Targeting

Does your target audience mostly search using desktop, tablet, digital TV, mobile or voice search?

Question
09
keyword targeting
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Keyword Targeting

What keywords/phrases do they use to search online for your services in their local area?

Question
10
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Gender Targeting of Advertising

Should your marketing communications target mothers, fathers or both?

Question
11
storytelling
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Gender Targeting of Advertising

What type of online content (e.g. topics, articles, blogs, posts etc.) should you use to attract and engage your target audience?

Question
12
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Brand or Discovery Targeting

Should you focus on direct (i.e. your brand) searches or on discovery (e.g. childcare) searches?

Question
13
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Advertising Measurement & Optimisation

How should you measure, report and optimise your advertising – do you focus on appearances, traffic, engagement, enquiries or enrollments?

Question
14
benchmarking
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Advertising Benchmarking

How should you benchmark your advertising against best practice?

Question
15
engagement
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Engagement

Does your target audience engage with you more on Facebook, Instagram, LinkedIn or Google Reviews?

Question
16
reviews
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Reviews

How do you get more good reviews – how should you respond to a positive or negative review?

Question
17
referral
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Video

How do you get more referrals from current parents to new prospective parents?

Question
18
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Video

What’s the most effective type and length of video for advertising?

Question
19
Data Driven Marketing
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Data Driven Marketing

What is Data Driven Marketing – what data should you collect and how do you collect, report and use it to drive marketing decisions?

Question
20
Customer Relationship Management
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Customer Relationship Management

What’s the most effective way to manage the contact records of enquiries right through to enrolments?

Question
21
reputation
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Reputation Management

How do you monitor, manage, protect and secure your centre’s online reputation in the community?

Question
22
email marketing
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Email Marketing

What’s the best system to manage email marketing automation and how often should you email prospective parents?

Question
23
events
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Events

What’s the most effective way to communicate and promote upcoming centre events?

Question
24
child care centre
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Tours

What’s the most effective way to communicate schedule, confirm, notify and follow up on tours?

Question
25
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Marketing Funnel

How do you create and manage a Marketing Funnel so you have a constant stream of new enquiries and enrolments to increase occupancy levels?

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01

Online Presence.

02

Review Sites.

03

Google Position.

04

Target Audience.

06

Demographic Targeting.

07

Geographic Targeting.

08

Device Targeting

09

Keyword Targeting.

10

Gender Targeting of Advertising.

11

Content Targeting.

12

Brand or Discovery Targeting.

13

Advertising Measurement & Optimisation.

14

Advertising Benchmarking

16

Reviews.

17

Referrals.

18

Video.

19

Data Driven Marketing

20

Customer Relationship Management

21

Reputation Management

23

Events.

24

Tours.

25

Marketing Funnel.

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A Recent Case Study

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Niño Early Learning Adventures – Melbourne

View Niño ELA Case Study & Testimonial
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Download the valuable free eBook resource “25 Questions” – take the quiz yourself to see how your centre answers these questions – or read about the insights we have gained to these questions through many years of experience – we welcome your feedback?
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25 Q&A – FREE EBOOK DOWNLOAD

After reading the eBook – you are welcome to contact Kevin to arrange a chat, over a coffee or by phone, about your experience with these questions.