Integrated Online Marketing for your Early Learning Centre




25 Questions every Early Learning Service Manager and Child Care Business Manager should ask their Marketing Manager or Agency:


After many years of experience in successful marketing for Early Learning Centres, using our Google and Facebook Partner training, a number of important questions typically always get asked by Early Learning Centre Educators and Managers.

If you are in Childcare and Daycare management  or own a Childcare and Daycare  business 
– we would welcome your feedback on these questions.

Question 1:

Placeholder

Online Presence


What online presence do you need – Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Directories?


Question 2:

Placeholder

Review Sites


What review sites should you focus on and how should you manage reviews and responses?


Question 3:

Placeholder

Google Position:


What content and position on Google Search Results should you focus on – how do you beat your competitors?


Question 4:

Placeholder

Target Audience:


How do you identify and contact all the parents with preschoolers close to your centre?


Question 5:

Placeholder

Social Media Strategy:


How do you craft a smart social media strategy that is both effective and honours your brand?


Question 6:

Placeholder

Demographic Targeting:


What age, parental status, income levels and language groups should your advertising target?


Question 7:

Placeholder

Geographic Targeting:


How far from your centre should you advertise?


Question 8:

Placeholder

Device Targeting:


Does your target audience mostly search using desktop, tablet, digital TV, mobile or voice search?


Question 9:

Placeholder

Keyword Targeting:


What keywords/phrases do they use to search online for your services in their local area?


Question 10:

Placeholder

Gender Targeting of Advertising:


Should your marketing communications target mothers, fathers or both?

Question 11:


Placeholder

Content Targeting:


What type of online content (e.g. topics, articles, blogs, posts etc.) should you use to attract and engage your target audience?


Question 12:

Placeholder

Brand or Discovery Targeting:


Should you focus on direct (i.e. your brand) searches or on discovery (e.g. childcare) searches?


Question 13:

Placeholder

Advertising Measurement & Optimisation:


How should you measure, report and optimise your advertising – do you focus on appearances, traffic, engagement, enquiries or enrolments?


Question 14:

Placeholder

Advertising Benchmarking:


How should you benchmark your advertising against best practice? 


Question 15:

Placeholder

Engagement:


Does your target audience engage with you more on Facebook, Instagram, LinkedIn or Google Reviews?


Question 16:

Placeholder

Reviews:


How do you get more good reviews – how should you respond to a positive or negative review?


Question 17:

Placeholder

Referrals:


How do you get more referrals from current parents to new prospective parents?


Question 18:

Placeholder

Video:


What’s the most effective type and length of video for advertising?

Question 19:

Placeholder

Data Driven Marketing:


What is Data Driven Marketing – what data should you collect and how do you collect, report and use it to drive marketing decisions?


Question 20:

Placeholder

Customer Relationship Management:


What’s the most effective way to manage the contact records of enquiries right through to enrolments?

Question 21:

Placeholder

Reputation Management:


How do you monitor, manage, protect and secure your centre’s online reputation in the community? 


Question 22:

Placeholder

Email Marketing:


What’s the best system to manage email marketing automation and how often should you email prospective parents?


Question 23:

Placeholder

Events:


What’s the most effective way to communicate and promote upcoming centre events?


Question 24:

Placeholder

Tours:


What’s the most effective way to communicate schedule, confirm, notify and follow up on tours?


Question 25:

Placeholder

Marketing Funnel:


How do you create and manage a Marketing Funnel so you have a constant stream of new enquiries and enrolments to increase occupancy levels?


A Recent Case Study


Niño Early Learning
Melbourne

Fully Responsive WordPress Website
Google Search Engine Marketing, CRM, SEO, Display Marketing, Facebook & Instagram Advertising
Email Marketing & Automation
ninoELA.com.au

Contact Kevin or Lucy

  • info@childcaremarketing.com.au

  • 0418 868 584
 

Ask yourself these questions and read about the insights we have gained to these questions though many years experience – we welcome your feedback?

Contact us for a chat

Contact Kevin or Lucy to arrange a chat, over a coffee or by phone, about your experience with these questions.