25 Questions every Early Learning Centre Manager should ask their Marketing Manager or Agency:
After many years of experience in successful marketing for Early Learning Centres, using our Google and Facebook Partner training, a number of important questions typically always get asked by Early Learning Centre Educators and Managers.
If you are an Early Learning Service manager or educator – or if you are looking for a Child Care Business for sale, or starting a Child Care business – ask yourself these questions.
Question 1:
Online Presence
What online presence do you need – Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Directories?
Question 2:
Review Sites
What review sites should you focus on and how should you manage reviews and responses?
Question 3:
Google Position:
What content and position on Google Search Results should you focus on – how do you beat your competitors?
Question 4:
Target Audience:
How do you identify and contact all the parents with preschoolers close to your centre?
Question 5:
Social Media Strategy:
How do you craft a smart social media strategy that is both effective and honours your brand?
Question 6:
Demographic Targeting:
What age, parental status, income levels and language groups should your advertising target?
Question 7:
Geographic Targeting:
How far from your centre should you advertise?
Question 8:
Device Targeting:
Does your target audience mostly search using desktop, tablet, digital TV, mobile or voice search?
Question 9:
Keyword Targeting:
What keywords/phrases do they use to search online for your services in their local area?
Question 10:
Gender Targeting of Advertising:
Should your marketing communications target mothers, fathers or both?
Question 11:
Content Targeting:
What type of online content (e.g. topics, articles, blogs, posts etc.) should you use to attract and engage your target audience?
Question 12:
Brand or Discovery Targeting:
Should you focus on direct (i.e. your brand) searches or on discovery (e.g. childcare) searches?
Question 13:
Advertising Measurement & Optimisation:
How should you measure, report and optimise your advertising – do you focus on appearances, traffic, engagement, enquiries or enrolments?
Question 14:
Advertising Benchmarking:
How should you benchmark your advertising against best practice?
Question 15:
Engagement:
Does your target audience engage with you more on Facebook, Instagram, LinkedIn or Google Reviews?
Question 16:
Reviews:
How do you get more good reviews – how should you respond to a positive or negative review?
Question 17:
Referrals:
How do you get more referrals from current parents to new prospective parents?
Question 18:
Video:
What’s the most effective type and length of video for advertising?
Question 19:
Data Driven Marketing:
What is Data Driven Marketing – what data should you collect and how do you collect, report and use it to drive marketing decisions?
Question 20:
Customer Relationship Management:
What’s the most effective way to manage the contact records of enquiries right through to enrolments?
Question 21:
Reputation Management:
How do you monitor, manage, protect and secure your centre’s online reputation in the community?
Question 22:
Email Marketing:
What’s the best system to manage email marketing automation and how often should you email prospective parents?
Question 23:
Events:
What’s the most effective way to communicate and promote upcoming centre events?
Question 24:
Tours:
What’s the most effective way to communicate schedule, confirm, notify and follow up on tours?
Question 25:
Marketing Funnel:
How do you create and manage a Marketing Funnel so you have a constant stream of new enquiries and enrolments to increase occupancy levels?
A Recent Case Study
Niño Early Learning
Melbourne
Fully Responsive WordPress Website
Google Search Engine Marketing, CRM, SEO, Display Marketing, Facebook & Instagram Advertising
Email Marketing & Automation
ninoELA.com.au
Contact Kevin or Lucy
Take the quiz yourself or read about the insights we have gained to these questions though many years experience – we welcome your feedback?
Contact Kevin or Lucy to arrange a chat, over a coffee or by phone, about your experience with these questions.
