Your Partner for your Competitor Research and Marketing Solutions

Market & Competitor Research

REPORT 1
Local Competitor Audit
A comprehensive census of every competing childcare centre within your selected km catchment — including verified addresses, websites, phone numbers, and market density analysis. Know exactly who you’re up against.
REPORT 2
Digital Presence Audit
A colour-coded digital scorecard for every local competitor across website quality, SEO visibility, Google Business Profile, social media reach, directory listings, and paid advertising. Instantly see where you win — and where the gaps are.
REPORT 3
Competitor SWOT Analysis
Individual SWOT profiles for your top 10 competitors, plus a consolidated matrix showing NQS ratings and threat levels. A strategic overview that helps you prioritise where to compete and where to pull back.
REPORT 4
Reputation & Reviews Analysis
A comprehensive comparison of online review ratings across Google, Childcare Directory, CareforKids, Facebook, and ProductReview. Colour-coded from Excellent to Needs Attention — see exactly how families rate you versus every competitor.
REPORT 5
Fee & Subsidy Benchmarking
Published daily fee comparisons across every competitor in your catchment, sourced from CareforKids, Childcare Directory, and centre websites. Includes out-of-pocket cost scenarios to help you position your fees competitively and with confidence.
REPORT 6
Local Demographic & Demand Insights
ABS Census data for your suburb and catchment area, including the population of children aged 0–5, family composition, and growth indicators. Understand the true demand for childcare in your area and where it’s heading.

Gaps, Opportunities and Strategy

REPORT 7
Gap Analysis & Differentiation
A positioning statement, messaging hierarchy, and differentiation playbook built specifically for your centre. Based on all prior research, this report tells you exactly what to say — and how to say it — to stand out from every competitor in your catchment.
REPORT 8
Digital Strategy Recommendations
A prioritised, channel-by-channel 12-month digital marketing action plan. Every recommendation is grounded in evidence from the prior 7 reports and designed to drive measurable improvements in enquiries, tours, and enrolments.
REPORT 9
Budget Framework & ROI
A three-tier marketing budget (Essential, Growth, Scale) with projected ROI per channel. Tailored to your occupancy rate, competitive pressure, and local market — so you know exactly where to invest your marketing dollars for the best return.

A.I. Driven Marketing Solutions

The 5 Parent Stages of the Marketing Funnel to Increase Occupancy in your Early Learning Centre

heading-border-bottom

Creating and managing your Marketing Funnel, using our unique, industry developed, A.I. marketing system, so you have a constant stream of new enquiries and enrolments to increase occupancy.

awareness-triangle

We aim to empower you, the manager/owner to be successful – by making marketing simple for you.

Great A.I. driven, digital marketing is not all that complex. When you understand the simple core principles, you will feel more empowered to make informed decisions, and happier with your marketing investment and the results you achieve. Whether you are a Child Care Centre manager or looking at a Child Care Centre for Sale – Child Care Marketing can help your Child Care Management team increase occupancy, so you can get on with doing what you do best – providing a rich, stimulating Early Learning experience for the children in your care.

Valued Customers of ChildCare Marketing

Valued Customers of ChildCare Marketing

heading-border-bottom

A.I. Driven, Integrated Online Marketing for your Early Learning Centre

heading-border-bottom

25

Steps to creating your own Parent Marketing Funnel to increase occupancy:

After many years of experience in successful marketing for Early Learning Centres, using our Google and Facebook Partner training, twenty five steps have consistently become very apparent, that successful Early Learning Centre Educators and Managers, need to develop to create a parent marketing funnel to increase occupancy.

If you are an Early Learning Service manager or educator – or if you are looking for a Child Care Business for sale, or starting a Child Care business – please ask yourself:- have you developed all these 25 steps to successful marketing.

Scroll through these steps below:

Slide
Question
01
Online Presence
blue-gray-line

Online Presence

Create the online presence you need – Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Directories.

previous arrow
next arrow

A.I. Driven, Integrated Online Marketing for your Early Learning Centre

heading-border-bottom

25

Steps to creating your own Parent Marketing Funnel to increase occupancy:

After many years of experience in successful marketing for Early Learning Centres, using our Google and Facebook Partner training, twenty five steps have consistently become very apparent, that successful Early Learning Centre Educators and Managers, need to develop to create a parent marketing funnel to increase occupancy.

If you are an Early Learning Service manager or educator – or if you are looking for a Child Care Business for sale, or starting a Child Care business – please ask yourself:- have you developed all these 25 steps to successful marketing.

A Recent Case Study in Sydney

heading-border-bottom

A Recent Case Study in Melbourne

heading-border-bottom

#2 Niño Early Learning Adventures – Melbourne

Download the valuable free eBook resource “25 Steps to creating your own Parent Marketing Funnel to increase occupancy”.
ebook-img

After reading the eBook – you are welcome to contact Kevin to arrange a chat, over a coffee or by phone, about your own experience with developing these steps.