Integrated Online Marketing for your Early Learning Centre
The 5 Steps of the Marketing Funnel to Increase Occupancy in your Early Learning Centre
Creating and managing your Marketing Funnel, using the latest data-driven marketing strategies, so you have a constant stream of new enquiries and enrolments to increase occupancy.
We aim to empower you, the manager/owner to be successful – by making marketing simple for you.
Great digital marketing is not all that complex. When you understand the simple core principles, you will feel more empowered to make informed decisions, and happier with your marketing investment and the results you achieve.
Whether you are a Child Care Centre manager or looking at a Child Care Centre for Sale – Child Care Marketing can help your Child Care Management team increase occupancy, so you can get on with doing what you do best – providing a rich, stimulating Early Learning experience for the children in your care.
Integrated Online Marketing for your Early Learning Centre
25
Questions every Early Learning Centre Manager should ask their Marketing Manager or Agency:
After many years of experience in successful marketing for Early Learning Centres, using our Google and Facebook Partner training, several important questions typically always get asked by Early Learning Centre Educators and Managers.
If you are an Early Learning Service manager or educator – or if you are looking for a Child Care Business for sale, or starting a Child Care business – ask yourself these questions.
Online Presence
What online presence do you need – Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Directories, You Tube Channel?
Review Sites
What review sites should you focus on and how should you manage reviews and responses?
Google Position
What content and position on Google Search Results should you focus on – how do you beat your competitors?
Target Audience
How do you identify and contact all the parents with preschoolers close to your centre?
Social Media Strategy
How do you craft a smart social media strategy that is both effective and honours your brand?
Demographic Targeting
What age, parental status, income levels and language groups should your advertising target?
Geographic Targeting
How far from your centre should you advertise?
Device Targeting
Does your target audience mostly search using desktop, tablet, digital TV, mobile or voice search?
Keyword Targeting
What keywords/phrases do they use to search online for your services in their local area?
Gender Targeting of Advertising
Should your marketing communications target mothers, fathers or both?
Gender Targeting of Advertising
What type of online content (e.g. topics, articles, blogs, posts etc.) should you use to attract and engage your target audience?
Brand or Discovery Targeting
Should you focus on direct (i.e. your brand) searches or on discovery (e.g. childcare) searches?
Advertising Measurement & Optimisation
How should you measure, report and optimise your advertising – do you focus on appearances, traffic, engagement, enquiries or enrollments?
Advertising Benchmarking
How should you benchmark your advertising against best practice?
Engagement
Does your target audience engage with you more on Facebook, Instagram, LinkedIn or Google Reviews?
Reviews
How do you get more good reviews – how should you respond to a positive or negative review?
Video
How do you get more referrals from current parents to new prospective parents?
Video
What’s the most effective type and length of video for advertising?
Data Driven Marketing
What is Data Driven Marketing – what data should you collect and how do you collect, report and use it to drive marketing decisions?
Customer Relationship Management
What’s the most effective way to manage the contact records of enquiries right through to enrolments?
Reputation Management
How do you monitor, manage, protect and secure your centre’s online reputation in the community?
Email Marketing
What’s the best system to manage email marketing automation and how often should you email prospective parents?
Events
What’s the most effective way to communicate and promote upcoming centre events?
Tours
What’s the most effective way to communicate schedule, confirm, notify and follow up on tours?
Marketing Funnel
How do you create and manage a Marketing Funnel so you have a constant stream of new enquiries and enrolments to increase occupancy levels?
A Recent Case Study
Download the valuable free eBook resource “25 Questions” – take the quiz yourself to see how your centre answers these questions – or read about the insights we have gained to these questions through many years of experience – we welcome your feedback?
