Integrated Online Marketing for your Early Learning Centre

The 5 Parent Stages of the Marketing Funnel to Increase Occupancy in your Early Learning Centre

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Creating and managing your Marketing Funnel, using the latest data-driven marketing strategies, so you have a constant stream of new enquiries and enrolments to increase occupancy.

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We aim to empower you, the manager/owner to be successful – by making marketing simple for you.

Great digital marketing is not all that complex. When you understand the simple core principles, you will feel more empowered to make informed decisions, and happier with your marketing investment and the results you achieve.

Whether you are a Child Care Centre manager or looking at a Child Care Centre for Sale – Child Care Marketing can help your Child Care Management team increase occupancy, so you can get on with doing what you do best – providing a rich, stimulating Early Learning experience for the children in your care.

Integrated Online Marketing for your Early Learning Centre

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25

Steps to creating your own Parent Marketing Funnel to increase occupancy:

After many years of experience in successful marketing for Early Learning Centres, using our Google and Facebook Partner training, twenty five steps have consistently become very apparent, that successful Early Learning Centre Educators and Managers, need to develop to create a parent marketing funnel to increase occupancy.

If you are an Early Learning Service manager or educator – or if you are looking for a Child Care Business for sale, or starting a Child Care business – please ask yourself:- have you developed all these 25 steps to successful marketing.

Scroll through these steps below:

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Question
01
Online Presence
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Online Presence

Create the online presence you need – Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Directories.

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Question
02
review-sites
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Review Sites

Create effective presence on review sites.

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03
seo
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Google Position

Create the content and position on Google Search Results to beat your competitors.

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04
Target Audience
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Target Audience

Identify and contact all the parents with preschoolers close to your centre.

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05
Social Media Strategy
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Social Media Strategy

Craft a smart social media strategy that is both effective and honours your brand.

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06
demographic targeting
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Demographic Targeting

Target your advertising on the right age, parental status, income levels and language groups.

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07
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Geographic Targeting

Decide on how far from your centre you should advertise.

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08
device type
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Device Targeting

Target your advertising mix on the devices your audience use - desktop, tablet, digital TV, mobile or voice search.

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09
keyword targeting
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Keyword Targeting

Target your advertising on the keywords/phrases that are used in online search.

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10
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Gender Targeting of Advertising

Decide on effective targeting of mothers, fathers or both.

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11
storytelling
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Online Content

Decide on your online content (e.g. topics, articles, blogs, posts etc.) to attract and engage.

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12
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Brand or Discovery Targeting

Decide on your focus - direct (i.e. your brand) searches or on discovery (e.g. childcare) searches.

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13
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Advertising Measurement & Optimisation

Decide upon key metrics to measure, report and optimise your advertising.

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14
benchmarking
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Advertising Benchmarking

Benchmark your advertising against world best practice.

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15
engagement
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Engagement

Focus on the social channel that your target audience best engages with you.

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16
reviews
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Reviews

Get more good reviews – respond to both positive or negative reviews.

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17
referral
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Referrals

Get more referrals from current parents to new prospective parents.

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18
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Video

Use the most effective type and length of video for advertising.

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19
Data Driven Marketing
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Artificial Intelligence

Use Data Driven Marketing, Machine Learning and Artificial Intelligence to optimise your results.

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20
Customer Relationship Management
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Customer Relationship Management

Develop the most effective way to manage the contact records of enquiries right through to enrolments.

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21
reputation
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Reputation Management

Monitor, manage, protect and secure your centre’s online reputation in the community.

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22
email marketing
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Email Marketing

Use the latest systems to manage email marketing automation and optimise your email comms.

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23
events
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Events

Use the latest systems to effectively communicate and promote upcoming centre events.

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24
child care centre
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Tours

Use the latest systems to effectively communicate schedule, confirm, notify and follow up on tours.

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Question
25
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Marketing Funnel

Create your Marketing Funnel to have a constant stream of new enquiries and enrolments to increase occupancy levels.

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Slide
01

Online Presence.

02

Review Sites.

03

Google Position.

04

Target Audience.

06

Demographic Targeting.

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07

Geographic Targeting.

08

Device Targeting

09

Keyword Targeting.

10

Gender Targeting of Advertising.

11

Content Targeting.

12

Brand or Discovery Targeting.

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13

Advertising Measurement & Optimisation.

14

Advertising Benchmarking

16

Reviews.

17

Referrals.

18

Video.

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19

Artificial Intelligence

20

Customer Relationship Management

21

Reputation Management

23

Events.

24

Tours.

25

Marketing Funnel.

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A Recent Case Study

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Ni̱o Early Learning Adventures РMelbourne

View Niño ELA Case Study & Testimonial
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Download the valuable free eBook resource “25 Steps to creating your own Parent Marketing Funnel to increase occupancy”.
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25 Q&A – FREE EBOOK DOWNLOAD

After reading the eBook – you are welcome to contact Kevin to arrange a chat, over a coffee or by phone, about your own experience with developing these steps.