Digital Presence Journey

Your Childcare Centre’s
Complete Digital Presence

Six proven steps to build a professional, high-converting online presence that fills your enrolment books — designed exclusively for Australian childcare centres.

1
Naming & Tagline
2
Name & URL
3
CRM Audit
4
Website Design
5
Website Build
6
Hosting & Security
The Complete Journey

Six Steps to a Powerful Digital Presence

Each step is a standalone service you can start with, or take all six for a complete end-to-end digital transformation.

1
Step
🏷️

Premium Naming & Tagline Creation

Your brand identity starts here

Your centre’s name and tagline are the first impression parents have. We craft a memorable, market-researched name and powerful tagline that communicates your unique value and resonates deeply with local families.

What’s Included
Competitor & market name analysis
5 unique name concepts with rationale
3 tagline options per name
Domain availability check
Brand tone & voice guide
Social media handle availability
$90

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2
Step
🌐

Childcare Business Name and URL Acquisition

Secure your digital real estate

Once your name is chosen, we handle the domain acquisition and business name registration process — ensuring your chosen name and web address are locked in, legally clear, and ready to build on.

What’s Included
Business name availability check
Domain name acquisition (.com.au & .com)
ASIC business name registration guidance
Trademark conflict screening
Social media username securing
Google Business Profile name alignment
$190

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3
Step
🔍

CRM, Tour Booking & Sales Process Audit

Stop losing enrolments to poor follow-up

Most childcare centres lose 40–60% of leads through poor follow-up. Our audit identifies every leak in your enrolment pipeline — from first enquiry to first day — and delivers a prioritised action plan.

What’s Included
Full CRM platform review
Tour booking & enquiry journey map
Lead response time analysis
Email automation assessment
Waitlist management review
Written action plan with priorities
$90

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4
Step
🎨

High-Converting Website Design

Turn visitors into enquiries

A beautiful website that does nothing is just a brochure. We design strategic, conversion-focused childcare websites that guide parents from first click to tour booking — built on proven layouts and parent psychology.

What’s Included
Custom wireframes & mockups
Mobile-first responsive design
Conversion-optimised page layouts
Colour, font & brand application
Tour booking & enquiry flow design
2 rounds of design revisions
$180

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5
Step
💻

Premium Custom Website Creation

Your centre, built to perform

We build your childcare website from the ground up — fast, SEO-ready, and designed to convert. Every element is crafted to attract local parents, showcase your philosophy, and make it effortless to book a tour.

What’s Included
Full WordPress website build
Up to 10 custom pages
SEO-optimised structure & content
Tour booking form integration
Google Analytics & Search Console
Speed optimisation & mobile testing
From $1,800

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6
Step
🛡️

Managed WordPress Hosting & Security Updates

Always on, always protected

Your website is your most valuable marketing asset. Our managed hosting keeps it fast, secure, and always online — with automated backups, security monitoring, and expert support so you never worry.

What’s Included
Premium managed WordPress hosting
Daily automated backups
SSL certificate & HTTPS
Malware scanning & firewall
Plugin & core updates managed
Monthly performance report
$90 / month

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Ready to Build Your Digital Presence?

Start with one step or take all six. Our team specialises exclusively in childcare marketing — we know exactly what works to fill enrolments.

© 2026 ChildCare Marketing — Specialists in Australian Childcare Centre Marketing  |  childcaremarketing.com.au