Child Care Marketing has had the honour to continue to work with Niño Early Learning Adventures for the last seven years.
Child Care Marketing first developed an extensive Online Presence and then an integrated Marketing Funnel to increase occupancy.
- Developed a professional, online presence– Niño WordPress Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Youtube Channel
- Awareness – Discovery of Niño services, building connection with the Niño brand using advertising and SEO across Google Search, Display & Remarketing, Facebook, LinkedIn, Instagram, Google my Business, YouTube
- Engagement – Engagement with Niño online content, events and reviews with interactive forms, pop-ups and video & eBook downloads.
- Consideration – Developed an automated email system to communicate with prospective parents leading them to a decision
- Decision – Implemented an integrated CRM system to enable parents to register with Niño via an enquiry form submission leading to Waitlisting, Tours then Enrolment
- Advocacy – Developed extensive Social Media systems to enable Reviews, Testimonials and Referrals