Case #1. Sydney – rebranding, relaunching and increasing occupancy
Case #2. Melbourne – launching brand and growing one centre to 12 centres
#1 Global Explorers Early Learning, Sydney
Child Care Marketing has had the honour to work with Global Explorers Early Learning, Sydney for the past year.
Child Care Marketing worked with Global Explorers to developed a new name, tagline and branding. Using that new branding we developed an extensive Online Presence and then an integrated Marketing Funnel to increase occupancy.
TESTIMONIAL for CHILDCARE MARKETING by GLOBAL EXPLORERS EARLY LEARNING
“Global Explorers Early Learning in Sydney have been delighted with the work done by the team at Child Care Marketing Pty. Ltd.
Child Care Marketing has helped Global Explorers Early Learning develop the new brand of Global Explorers by providing a selection of over 100 new relevant names to choose from and over 100 new logos and branding designs to choose from.
Once the branding was agreed upon, Child Care Marketing have helped Global Explorers target local parents with preschool children using their parent marketing funnel approach.
This involved making local parents aware of our newly branded centre and engaging them with our website – these contacts were collected into our database and encouraged to request a tour of our centre. Many of them have completed a tour.
These local engaged parents were also sent automated emails to enable them to gain a deeper understanding of our philosophy, program, staff and centre activities.
Global Explorers have been delighted at the number of enquiries generated through the marketing funnel program that Child Care Marketing have created for us. We would highly recommend Kevin and his team at Child Care Marketing, if you are looking to grow the number of enquiries from local parents for your service.”
Estelle Ruelland, Approved Provider, Global Explorers Early Learning Warringal, Sydney 
#2 Niño Early Learning Adventures
Melbourne
Child Care Marketing has had the honour to continue to work with Niño Early Learning Adventures for the last ten years.
Child Care Marketing first developed an extensive Online Presence and then an integrated Marketing Funnel to increase occupancy.
TESTIMONIAL for CHILDCARE MARKETING by NINO EARLY LEARNING ADVENTURES
“Niño ELA has grown from one centre five years ago, to currently 12 centres, and growing, in the Melbourne metro area.
Child Care Marketing have been a valuable marketing partner in the Niño ELA growth strategy over the past five years. Child Care Marketing have worked closely with Niño ELA to develop and implement very effective targeted and integrated digital communications to the Niño target market of local parents.
This marketing communication has contributed to the strong premium brand building of the Niño ELA brand and the generation of a large number of enrolment enquiries, that have contributed to the growth in occupancy success for Niño ELA.”
Luke Agosta, Owner , Niño Early Learning Adventures in Melbourne
Kevin Lavery
(MBA Monash)
Has 30 years experience in online marketing for small and medium businesses.
