Two Australian early learning operators, two different starting points: a brand-new centre that needed a name, a website and a stream of enquiries, and a growing multi-centre group that needed market research, local SEO and pre-opening advertising for a new site. Here is what ChildCare Marketing (CCM) did for each.
Global Explorers Early Learning, Sydney
Services: naming and tagline, logo and branding, website design and build, five-stage marketing funnel, email automation, live reporting
The brief
A new long day care centre in Sydney specialising in multicultural and language learning (French and Spanish) needed a brand that would set it apart, a website built to generate enrolment enquiries, and a steady flow of local parents through the door.
What we did
- Name and tagline. We supplied a long list of name options, from Global Village to Little Linguists, and dozens of tagline options. The owner chose Global Explorers Early Learning: A multicultural adventure awaits!
- Logo and branding. Multiple logo concepts and brand designs to choose from, then a finished identity used across the website and social channels.
- Website. Two interactive design options for feedback, then a full build on a test site, QA testing (every link, form and script), launch and four weeks of post-launch support: globalexplorersearlylearning.com.au.
- Marketing funnel. Awareness campaigns on the Google network (Search, YouTube, Gmail) and Meta (Facebook, Instagram, Messenger) targeting local parents; an enquiry form feeding an automated welcome email series; and remarketing to parents who had visited the site, encouraging them to book a tour.
- Live reporting. A real-time Looker Studio dashboard combining Google Analytics, Search Console, Google Ads and Meta Ads, so the owner could see enquiries by source at any time.
The result
Local parents were made aware of the newly branded centre, captured into the centre’s database, nurtured by email and invited to tour. Many completed a tour. In the owner’s words:
“Global Explorers have been delighted at the number of enquiries generated through the marketing funnel program that Child Care Marketing have created for us. We would highly recommend Kevin and his team at Child Care Marketing, if you are looking to grow the number of enquiries from local parents for your service.”
Estelle Ruelland, Approved Provider, Global Explorers Early Learning
Niño Early Learning Adventures, Melbourne
Services: market and competitor research, local SEO audit and fixes, Google Ads for a new centre opening
The brief
Niño Early Learning Adventures runs a growing group of adventure-based early learning centres across Melbourne. The group wanted a clear picture of the competition around each centre, a website that local parents could find on Google, and a strong launch for its new Kalkallo centre.
What we did
- Market research across the group. In 2026 CCM prepared market and competitor research for Niño centres including Ashburton, Chadstone, Bundoora, Blackburn, Montmorency, Preston, Lalor, Ivanhoe and Elsternwick. Each report covered local competitors, their digital presence, a SWOT analysis, reputation and reviews, fee and subsidy benchmarking, local demand, and a gap analysis with a differentiation strategy.
- Pre-opening research for Kalkallo. A full nine-section research package for the new Kalkallo centre before it opened, from competitor mapping to a budget and ROI model.
- Local SEO audit and same-day fixes. We audited the website as parents actually see it and worked with the team on fixes. The homepage and all ten centre pages now carry keyworded page titles (for example “Ashburton – Child Care at Nino Early Learning Adventures”) and hand-written meta descriptions. Stale staging links were removed from the menu and broken social sharing tags were fixed.
- Google Ads for the Kalkallo opening. Search, Performance Max and display remarketing campaigns targeting families within 8 km of the new centre, with enquiries tracked through a dedicated thank-you page and call tracking. Every campaign was built paused for the client’s review before launch.
The result
Each Niño centre now has research-backed positioning against its local competitors, the group’s centre pages are set up to rank for “[suburb] child care” searches, and the Kalkallo launch campaigns were built and ready for sign-off, with every enquiry and call tracked from day one.
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