Child Care Marketing has had the honour to continue to work with Niño Early Learning Adventures for the last seven years.
Child Care Marketing first developed an extensive Online Presence and then an integrated Marketing Funnel to increase occupancy.
Online Presence:
- Developed a professional, online presence– Niño WordPress Website, Blog, Facebook, LinkedIn, Instagram, Google my Business, Youtube Channel
Marketing Funnel
- Awareness – Discovery of Niño services, building connection with the Niño brand using advertising and SEO across Google Search, Display & Remarketing, Facebook, LinkedIn, Instagram, Google my Business, YouTube
- Engagement – Engagement with Niño online content, events and reviews with interactive forms, pop-ups and video & eBook downloads.
- Consideration – Developed an automated email system to communicate with prospective parents leading them to a decision
- Decision – Implemented an integrated CRM system to enable parents to register with Niño via an enquiry form submission leading to Waitlisting, Tours then Enrolment
- Advocacy – Developed extensive Social Media systems to enable Reviews, Testimonials and Referrals
“Niño ELA has grown from one centre five years ago, to currently 12 centres, and growing, in the Melbourne metro area.
Child Care Marketing have been a valuable marketing partner in the Niño ELA growth strategy over the past five years. Child Care Marketing have worked closely with Niño ELA to develop and implement very effective targeted and integrated digital communications to the Niño target market of local parents.
This marketing communication has contributed to the strong premium brand building of the Niño ELA brand and the generation of a large number of enrolment enquiries, that have contributed to the growth in occupancy success for Niño ELA.”
Luke Agosta, Owner , Niño Early Learning Adventures in Melbourne
Kevin Lavery
(MBA Monash)
Has 30 years experience in online marketing for small and medium businesses.
