Objection handling, enrolment process streamlining, and decision-stage retargeting that removes every barrier between a tour attendee and a completed enrolment.
FUNNEL – STAGE 4 – DECISION
$600.00 + GST
Description
Setting up your Decision Phase of the Parent Marketing Funnel
The Decision Phase — Making Yes Easy
From Tour Attendee to Enrolled Family — Removing Every Barrier to Commitment
The Decision Phase is the moment everything else has been building toward. A parent who has toured your centre and considered their options is now ready — or almost ready — to commit. Our goal is to make saying yes as easy, clear, and reassuring as possible.
Objection Handling Strategy
Most parents who tour a centre and don’t immediately enrol are not choosing a competitor — they are stuck on one or two unresolved concerns. We address these proactively using email automation:
- ‘The fees are too high’ → CCS calculator email showing real out-of-pocket cost after subsidy. ‘Most families pay less than $X per day after CCS.’
- ‘I need to think about it’ → Post-tour nurture sequence with urgency messaging: ‘We are holding your preferred days for 5 business days.’
- ‘My partner needs to see it’ → Partner-specific email with a virtual tour link, key credentials, and a second tour booking option.
Enrolment Process Optimisation
- Streamlined online enrolment form — completed in under 10 minutes
- Waitlist management system for popular age groups and days
- Director personal follow-up call script for warm leads who haven’t converted within 7 days
Retargeting at Decision Stage
- Tour attendee retargeting — specific ads shown only to parents who attended a tour but haven’t enrolled
- Dynamic ads displaying the specific age group and days they enquired about
- Urgency-based creative: ‘Only 2 Tuesday/Thursday spots remain for the 2–3 room’
- Sequential ad delivery — message evolves from social proof to urgency to testimonial over 14 days
