Know Your Market. Fill Your Rooms.

Our childcare market and competitor research reports give Australian early learning centres the competitive intelligence they need to attract more families, stand out locally, and make smarter marketing decisions backed by real personalised data specific to your centre and location. Only $10 per report.

Browse All Reports

9 Research Packages. Every one built for the Early Learning Sector in Australia.

Each report is customised to YOUR centre’s location and catchment area. Order just the sections you need, or build a complete picture of your local market from $10 per report. Fast turnaround. No marketing jargon. Just clear, actionable LOCAL, PERSONALISED intelligence for you to use to increase your competitiveness.

Localised to YOUR catchment
Reports are customised to your suburb, postcode, and selected km radius – not templated guesswork.
Fast turnaround
Receive your completed reports quickly so you can act on insights without delay.
From $10 per report
Order individual sections or build the complete picture. No lock-in, no subscriptions.

Only $10 per Report or Get the Full Picture of 6 Research Reports for Just $50

Order all 9 research reports and build a complete, data-driven view of your local childcare market from competitor mapping to budget strategy.

Start Getting the Edge on your Competition

Frequently Asked Questions

How are the reports customised to my centre?

When you place your order, you’ll provide your centre’s name, suburb/postcode, and preferred catchment radius. Every report is then built specifically around YOUR local market YOUR real competitors, YOUR real demographics, YOUR real opportunity.

Do I need to order all 9 reports?

No. Each report is available individually from $10. Many centres start with Reports (competitor mapping, digital audit, SWOT) and add more as needed. Reports are most powerful when combined with the earlier sections, but you’re always in control of what you order. The first 6 reports need to be purchased first – reviewed and agreed – then the last 3 strategic reports can be purchased.

How long does it take to receive my reports?

Most reports are delivered within business days. You’ll receive your completed PDF reports by email once they’re ready.

Who are these reports for?

Our research packages are designed for childcare centre owners, directors, and operators across Australia who want to make smarter marketing decisions whether you’re trying to increase occupancy, launch a new centre, or better understand why families choose competitors over you.

Ready to understand your local market?

Browse all 9 research packages and start building your competitive edge.

Market & Competitor Research

Purchase and review these reports first – once reviewed and agreed upon – please purchase the Strategy reports below:

REPORT 1
Local Competitor Audit
A comprehensive census of every competing childcare centre within your selected km catchment — including verified addresses, websites, phone numbers, and market density analysis. Know exactly who you’re up against.
REPORT 2
Digital Presence Audit
A colour-coded digital scorecard for every local competitor across website quality, SEO visibility, Google Business Profile, social media reach, directory listings, and paid advertising. Instantly see where you win — and where the gaps are.
REPORT 3
Competitor SWOT Analysis
Individual SWOT profiles for your top 10 competitors, plus a consolidated matrix showing NQS ratings and threat levels. A strategic overview that helps you prioritise where to compete and where to pull back.
Reputation & Reviews Analysis
A comprehensive comparison of online review ratings across Google, Childcare Directory, CareforKids, Facebook, and ProductReview. Colour-coded from Excellent to Needs Attention — see exactly how families rate you versus every competitor.
REPORT 5
Fee & Subsidy Benchmarking
Published daily fee comparisons across every competitor in your catchment, sourced from CareforKids, Childcare Directory, and centre websites. Includes out-of-pocket cost scenarios to help you position your fees competitively and with confidence.
REPORT 6
Local Demographic & Demand Insights
ABS Census data for your suburb and catchment area, including the population of children aged 0–5, family composition, and growth indicators. Understand the true demand for childcare in your area and where it’s heading.

Gaps, Opportunities and Strategy

These reports are driven by above research reports – so are only available once all above research reports are purchased and agreed upon.

REPORT 7
Gap Analysis & Differentiation
A positioning statement, messaging hierarchy, and differentiation playbook built specifically for your centre. Based on all prior research, this report tells you exactly what to say — and how to say it — to stand out from every competitor in your catchment.
REPORT 8
Digital Strategy Recommendations
A prioritised, channel-by-channel 12-month digital marketing action plan. Every recommendation is grounded in evidence from the prior 7 reports and designed to drive measurable improvements in enquiries, tours, and enrolments.
REPORT 9
Budget Framework & ROI
A three-tier marketing budget (Essential, Growth, Scale) with projected ROI per channel. Tailored to your occupancy rate, competitive pressure, and local market — so you know exactly where to invest your marketing dollars for the best return.

Save with a Report Bundle

BUNDLE — REPORTS 1–6
Market & Competitor Research Bundle
Everything you need to understand your competitive landscape. Includes all 6 market and competitor research reports — covering market demand, competitor mapping, pricing, digital presence, parent reviews, and enrolment trends in your catchment area.
$50+ GSTView Bundle
BUNDLE — REPORTS 7–9
Full Research & Strategy Bundle
The complete package — all 6 market and competitor research reports plus all 3 strategy reports. Understand your market, identify gaps, and receive a custom positioning and messaging playbook built specifically for your centre.
$80 + GSTView Bundle

Also Available Digital Presence Services

Once you understand your market, build your digital presence. Six proven steps designed exclusively for Australian childcare centres to create a professional, high-converting online presence that fills your enrolment books.


Premium Naming and Tagline Creation

STEP 1 DIGITAL PRESENCE
Premium Naming & Tagline Creation
A memorable, market-researched name and powerful tagline. up to 20 name and taglines each, ASIC & domain checks included.

View Package


Childcare Business Name and URL Acquisition

STEP 2 DIGITAL PRESENCE
Business Name & URL Acquisition
Secure your .com.au and .edu.au domains with full ASIC business name registration support and digital footprint protection.

View Package


CRM Tour Booking and Sales Process Audit

STEP 3 DIGITAL PRESENCE
CRM, Tour Booking & Sales Process Audit
Identify every leak in your enrolment pipeline from first enquiry to first day. Full CRM review and written action plan.

View Package


High-Converting Website Design

STEP 4 DIGITAL PRESENCE
High-Converting Website Design
Strategic, conversion-focused childcare website designs. Custom wireframes, mobile-first layouts, tour booking flow design included.

View Package


Premium Custom Website Creation

STEP 5 DIGITAL PRESENCE
Premium Custom Website Creation
Fully custom, mobile-responsive WordPress website built on your approved design. Includes CRM integration, automated tour booking, and easy content management.

View Package


Managed WordPress Hosting and Security

STEP 6 DIGITAL PRESENCE
Managed WordPress Hosting & Security
Daily backups, SSL, malware scanning, plugin updates managed, and monthly performance reports. Always on, always protected.

View Package

Explore the Full Digital Presence Journey