A complete competitive intelligence picture of your local childcare market — six research modules covering competitor mapping, digital presence, SWOT, reputation, fees and local demand, all customised to your centre’s suburb and catchment radius. See Sample Report
Market & Competitor Research
$49.00 + GST
Description
A complete competitive intelligence picture of your local childcare market — six research modules, every one customised to your centre’s suburb, postcode and chosen catchment radius. Know exactly who you’re up against before you spend a dollar on marketing.
What’s included
- Local Competitor Audit — a census of every competing childcare centre in your catchment, with verified street addresses, website URLs, phone numbers, operator type and market density analysis.
- Digital Presence Audit — a colour-coded scorecard for every local competitor across website quality, SEO visibility, Google Business Profile, social media reach, directory listings and paid advertising.
- Competitor SWOT Analysis — individual SWOT profiles for your top 10 competitors, plus a consolidated matrix showing NQS ratings and threat levels.
- Reputation & Reviews Analysis — review ratings and counts compared across Google, Childcare Directory, CareforKids, Facebook and ProductReview, colour-coded from Excellent to Needs Attention.
- Fee & Subsidy Benchmarking — published daily fee comparisons across every competitor in your catchment, with out-of-pocket cost scenarios after CCS and state funding.
- Local Demographic & Demand Insights — ABS Census data for your suburb and catchment area, including population of children aged 0–5, family composition, income and growth indicators.
Every module is built around YOUR local market — your real competitors, your real demographics, your real opportunity. Delivered as PDF reports by email.
