Creating and managing your Marketing Funnel, using the latest AI driven marketing strategies, so you have a constant stream of new enquiries and enrolments to increase occupancy levels.
Awareness
Get found by parents – both sectors of parents actively searching for childcare and parents not actively searching but parents who are in the market for childcare . We build your visibility across Google, Meta, TikTok, and SEO and A.I.O — reaching families with pre-school children in your local area. We also target parents who are visit your competitions websites to provide them with a competitive alternative.
Engagement
Turn awareness into genuine interest. Call to Action (CTA) strategy, embedded enquiry and tour forms, compelling blog content, social media, and retargeting campaigns engage your visitors and build trust with prospective families as they begin their childcare journey. Visitors to your website from the awareness stage are engaged via online forms with follow up email and SMS nurturing campaigns to move them to the consideration stage.
Consideration
Convert engagement into serious consideration. We nurture parents who engaged with you via your website, social and google profile pages through your enrolment journey with strategic email and SMS nurture campaigns, tour booking systems, and automated follow-up email and SMS automations that help the parent give serious consideration to an enrolment with your centre.
Decision
Transform engaged enquiries into enrolments. Targeted conversion campaigns, personalised follow-up, and conversion-optimised emails and SMS content help parents choose your centre with confidence — reducing drop-off from the funnel and filling your vacancies faster.
Advocacy
Turn enrolled families into advocates – your most powerful marketing channel. Review generation, referral programs, and community-building strategies that grow your waitlist organically through authentic reviews and word of mouth referrals.
