Review automation, referral programs, community building, and churn prevention strategies that turn your enrolled families into your most powerful marketing asset.
FUNNEL – STAGE 5 – ADVOCACY
$900.00 + GST
Description
Setting up your Advocacy Phase of the Parent Marketing Funnel
The Advocacy Stage — Your Enrolled Families, Working for You
How We Turn Every Enrolled Family into a Source of New Enrolments
The Advocacy Stage is the most powerful — and most neglected — phase in childcare marketing. A centre with 80+ five-star Google reviews, an active referral program, and a community of champion families will out-acquire any competitor spending twice the ad budget. Advocacy is the flywheel that continuously feeds the entire funnel with new awareness, trust, and enquiries.
Automated Review Generation
- Week 2: ‘Welcome to the family’ email with a soft review request.
- Month 3: Check-in email from the Director, followed by a review request SMS with a direct Google Review link.
- Annually: ‘Enrolment anniversary’ email celebrating the family’s journey, with a review refresh request.
- In-centre: QR code poster in the foyer and on fee statements linking directly to your Google Review page.
Referral Program
- Structured sibling and friend referral program with meaningful reward
- Referral landing page on your website capturing referral details
Community & Social Proof
- Monthly ‘Family Spotlight’ social media posts featuring enrolled families (with consent)
- Parent community Facebook group management — driving connection and reducing churn
- Sibling retargeting ads serving awareness ads to siblings of enrolled children as they approach enrolment age
- Testimonial video production brief — capturing authentic parent stories for use across all marketing channels
