Three-tier budget recommendation with projected ROI per channel
9. Budget Framework and ROI
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Description
Three-tier budget recommendation with projected ROI per channel
This section provides a structured, evidence-based digital marketing budget framework for Your ELC, presented across three investment tiers: Essential, Growth, and Scale. Each tier is designed to reflect realistic cost-of-market conditions in regional South Australia and is aligned directly to the 12-month digital strategy detailed in Section 8.
The framework is NOT a fixed price list — it is a decision-making tool. Your recommended starting tier is determined by your current occupancy rate, competitive pressure, and available resources. As performance data matures, budgets should be reviewed quarterly and adjusted toward the channels delivering the best cost-per-enquiry (CPE).
