Automated enquiry capture, email nurture sequences, and tour booking management using Mailchimp, Amelia Pro, and Zapier — converting website visitors into booked tour attendees, 24/7.
FUNNEL – STAGE 2 – ENGAGEMENT
$900.00 + GST
Description
Setting up your Engagement Phase of the Parent Marketing Funnel
The Engagement Phase — Converting Visitors Into Enquiries
Mailchimp + Amelia Pro + Zapier — Fully Automated, Running 24/7
Once a local parent sees your centre through Google, Facebook, or Instagram, the Engagement Phase converts that impression into action — a form submission, a tour booking, or a phone call. Three tightly integrated platforms work together automatically, without manual effort from your team.
The Three Platforms
- Mailchimp — Your CRM: Captures every enquiry, tags by source, and triggers automated email sequences. Segments your audience so the right parents receive the right message at the right time.
- Amelia Pro — Tour Booking: Allows parents to self-book tours 24/7 without calling your centre. Sends automatic confirmation and reminder SMS/emails to reduce no-shows.
- Zapier — The Bridge: Connects Mailchimp and Amelia Pro so that every tour booking triggers the correct email sequence and every new enquiry is automatically tagged and segmented.
Your Automated Email Nurture Sequence
Every new enquiry automatically receives a 5–7 email sequence over 7–10 days. No manual sending required. Examples:
- Email 1 — Immediate Welcome: Confirms receipt, introduces your centre’s philosophy and team. Sent within 5 minutes of enquiry.
- Email 3 — Social Proof: Shares your best Google reviews, a parent testimonial, and your star rating.
- Email 6 — Urgency & CTA: ‘We have limited vacancies remaining in [month] — book your tour this week to secure a spot.’
Tour Booking Confirmation & Reminder Sequence
- Instant confirmation email + SMS upon booking
- 48-hour reminder with directions, parking info, and what to bring
- Morning-of reminder SMS
- Post-tour follow-up email within 2 hours of the tour completing
